In The Elon Musk Show, we hang with the entrepreneur as he takes delivery of a $1m McLaren F1, one of only 64 ever made.Įlon Musk at a convention in Washington in 2020. In Rise of the Billionaires, we are given a tour of Gates’s bombastic crib and visit Zuckerberg’s Hawaiian estate. It takes someone with extraordinary hubris, by whom I mean Bill Gates, to build a house called Xanadu 2.0, given that Charles Foster Kane’s Xanadu was in Citizen Kane such an eloquent symbol of pride before a fall. Elon had left a message with her shrink telling her he was filing for divorce.Īnother reason we’re attracted to watching billionaires is to see their conspicuous consumption. One day, Justine tells The Elon Musk Show, she went to see her therapist. They went on to have six children, one of whom died after 10 weeks in 2002, and, thanks to IVF, twins in 2004 and triplets in 2006. The couple met when studying an abnormal psychology course at Queen’s University in Kingston, Ontario.
It’s a poignant remark, particularly given what we learn of Musk’s actual divorce from his college sweetheart Justine Musk (née Wilson) in 2008. If somebody can’t get happy, get divorced.” “I have seen him fire dozens and dozens and dozens of people.” At one point in The Elon Musk Show, he tells a Tesla board meeting: “It’s not OK to be unhappy and part of this company. “Elon can be very overbearing,” explains Branden Spikes, lead systems engineer for Musk’s first company Zip2 that Musk and brother Kimbal sold for $307m in 1999. In The Elon Musk Show, the tech mogul is depicted pulling all-nighters, sleeping with a physics book for a pillow and becoming red-faced with rage when he wanders Tesla’s offices at 9pm one night to see hardly anybody else still at work. It’s also hard not to be fascinated by these neo-liberal entrepreneurs’ sometimes unspeakable work practices.
He has revolutionised electric cars, is building rockets that can send people to Mars, and is working on a chip that can be installed in our brains. “But Elon is not only a billionaire – he is the richest man alive.
“I think we are fascinated by some billionaires – mainly the ones who make their money in ways that connect with our lives,” says Mark Raphael, executive producer of The Elon Musk Show. Photograph: Jeremy Llewellyn-Jones/BBC/72 Films
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One reason there are so many TV shows right now about brash tech billionaires – Rise of the Billionaires on Paramount+, Netflix drama The Playlist about Spotify’s creators, and the BBC’s looming The Elon Musk Show – is that they are about geniuses at work in the sense defined by Schopenhauer: “Talent hits a target no one else can hit genius hits a target no one else can see.” Who but Amazon founder Jeff Bezos could see that selling books online would be a brilliant way to capitalise on the world wide web? Who but Elon Musk that banking could be done online, or that we need to become a multi-planetary species to avoid extinction? Who but Mark Zuckerberg could realise a business model to connect like-minded souls, so we would spill our personal details then he could make a fortune monetising that hitherto private data? And of course, they rolled their eyes as if to say ‘Every mother thinks their child is a genius.’” “You don’t understand,” she told teachers. And how do you do that when you don’t have that much experience?” She wanted her son to start nursery a year early, but was refused. “He would reason with me and his reasoning was sensible. ‘F rom the age of three I thought he was a genius,” says Maye Musk of her son, Elon.
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